SEO / E-commerce
Power WearHouse
A product-led SEO campaign for an e-commerce brand selling weighted fitness vests, weighted belts, and compression products for fitness, wellness, and sensory support.
+60.46%Organic search sessions.
+35.7%Organic clicks.
18AI Visibility score across Google AI Overviews.
The Brief
Grow qualified organic demand
The goal was to build stronger organic visibility for a specialist fitness and sensory wellness e-commerce brand while improving commercially relevant rankings and long-term search authority.
Product SEOContent StrategyTechnical SEOInternal LinkingAuthority BuildingAI Search Visibility
What We Did
Execution
- Optimized core product pages around high-intent search terms and search intent alignment.
- Refined page content, metadata, topical relevance, and internal linking.
- Developed educational content around weighted fitness gear, comparisons, sensory support, and related customer questions.
- Improved technical SEO foundations and strengthened authority through relevant backlinks.
- Supported visibility in AI-powered search experiences.
Outcome
What Changed
Organic sessions grew 60.46%
Sessions increased from 1,644 to 2,638 in the comparison period.
Keyword visibility improved
Top 10 rankings doubled from 60 to 120, while top 3 rankings rose from 29 to 55.
Authority improved
Backlinks grew 47.1%, from 733 to 1,078 in the Semrush comparison.
AI search presence emerged
The report showed an AI Visibility score of 18, with 29 mentions and 23 cited pages.
Project Showcase
Visual System