Description
Super Bets is an upcoming dynamic iGaming brand with a branding concept built around its core attributes: speed, high-tech innovation, playfulness, gaming, and winning. The visual and strategic identity was crafted to reflect these elements, creating a bold and engaging presence in the competitive iGaming space.
For Super Bets, a comprehensive brand identity was created—spanning the logo, color palette, typography, iconography, and visual language. Every element was designed to reflect the brand’s dynamic personality, emphasizing speed, innovation, and the thrill of gaming and winning.
Position the product as the next-gen skill platform
Logo, Typography, UI/UX Design
Super Bets
The logo was crafted to embody the essence of winning through both technique and luck. It features a mascot resembling a shooting star, symbolizing speed and the element of luck or a wish come true. Additionally, the mascot includes two figures high-fiving, representing joy and celebration of victories.
The color palette was carefully chosen to reflect a cool, playful vibe while emphasizing a cutting-edge, technological approach. This combination of colors ensures the brand appears both approachable and advanced, resonating with its target audience.
The font style suggests a bold, energetic, and futuristic identity. The tall and narrow letterforms indicate urgency while the clean and sharp edges add a modern, tech-savvy feel. The diagonal cut across the logo adds motion suggesting speed or a winning streak.
Energetic. Modern. Competitive. The Super Bets website UI / UX delivers a bold, immersive, and high-energy experience that perfectly aligns with the adrenaline-fueled world of online gaming.
